welcome to
Elaf Rubber
Elaf is at the forefront of bringing the best quality products in resilient flooring to the Middle East
Our Heritage
At Elaf, our legacy is one of innovation, quality and sustainability. With over 50 years of experience in the industry, our heritage is rooted in the manufacturing and export of coir and rubber products. This rich history has allowed us to cultivate a profound understanding of material properties and production processes, enabling us to deliver superior products to our customers. Our heritage, while rooted in the world of coir, has a significant connection to the rubber industry. For over 50 years, the knowledge and expertise gained through handling and processing materials have naturally extended into our current focus on rubber flooring in the middle east.
About the Team
At Elaf, our team is the backbone of our success. With decades of combined experience in the industry, our professionals bring a wealth of knowledge and expertise to every project. Our commitment to excellence and innovation drives us to provide the highest quality products and services to our clients.
How we select our brands
We take great pride in the Vendors we work with. Our Vendors are chosen from among the best in the Industry and offer significant value to our customers. We believe in our vendors and choose them with care. Our process for identifying vendors stems from our core principles of environmental stewardship and sustainability. We also believe that there is no one size that fits all and that while a zero carbon footprint would be ideal, it might not make economic sense for us as a business, atleast not in the current business climate. But we still believe that every drop counts and that whatever small difference we can make, we should, while upholding our core principles.
Vendor Selection Criteria
- Sustainability Practices: we evaluate vendors based on their commitment to sustainability, including their use of natural materials, adherence to recycling and waste reduction practices, and support for the circular economy.
- Product Lifecycle: we assess vendors’ products and processes to ensure they align with principles of recycle, reuse, repurpose, and reduce. we prioritize vendors who offer products designed for longevity, repairability, and end-of-life recyclability.
- Material Sourcing: we consider the vendors’ sourcing practices for raw materials, prioritizing those who use sustainably sourced and renewable materials, minimizing environmental impact and promoting biodiversity.
- Environmental Impact: we assess vendors’ environmental impact throughout their operations, invest in research and development efforts to continually improve sustainability practices, develop new materials, and innovate products that contribute to a circular economy.
- Collaboration and Partnership: we prioritize vendors who are willing to collaborate closely with our company to achieve mutual sustainability goals, fostering a long-term partnership based on shared values and commitment to environmental stewardship.
Values/Principles
At our core, we are committed to environmental stewardship and sustainability. Our company values are centered around the principles of Recycle, Reuse, and Reduce. We pledge to integrate these values into every aspect of our operations and product development, ensuring that each product we promote aligns with at least one of these principles. By prioritizing resourcefulness and minimizing waste, we strive to make a positive impact on the planet while delivering innovative solutions to our customers.